ART-ER Attractiveness Research Territory

PIATTAFORMA DI CROWDFUNDING ART-ER Attractiveness Research Territory

Logo ART-ER Attractiveness Research Territory

TIPOLOGIA DI PIATTAFORMA: Emilia-Romagna Region Technologic Development and Research Agency
PAESE: Italia

Cerchi maggiori informazioni? Visita il nostro elenco delle piattaforme di crowdfunding!
E se stai cercando finanziamenti per la tua startup scopri tutti i bandi disponibili!

Living Proficonf Story: How an Idea of an Educational Platform Has Evolved Into a Web Conferencing Solution

Welcome to our founder lessons series. This week, Proficonf founders reveal the story behind their real-time video conferencing platform.


Proficonfis a professional real-time video conferencing platform, a startup based in Odessa, Ukraine. It was founded by a web-development industry professional who one day wished his idea be implemented into real life.

Erasing borders between people

Proficonf was started back in 2016 as a means to connect professionals from all over the world and join them in one place. We hoped to create a convenient platform for paid training.

Back then we’ve been planning to implement already existent technological best practices. Having tested pretty much every popular online conferencing solution, we found them plain not enough for what we needed.

Whichever we’d choose, we were to sacrifice something: the number of participants limitations, sound promptness issues, narrow functionality. Video quality was mediocre at most in every tested platform.

Since there is no service that would satisfy our requirements, we had to develop our own, which we did. We brought our focus towards creating a progressive, adaptable and constantly growing videoconferencing platform to meet the growing market demand.

Proficonf mission is to facilitate information exchange no matter where the person is. Continuous video flow, smooth consistent sound, bandwidth adaptability are essential for efficient collaboration.

What has been the biggest success factors?

Strong belief in success and the team’s perseverance were the two important factors that kept our heads up.

Name the biggest challenges you have faced

The company was to be built from scratch. We had to learn from our own mistakes as we went.

Which do you think is most important: the right market, the right product, or the right team?

All factors matter to break through. To be honest, the team is of utmost importance in the long run. The right people make the best of products, they also do the best job of helping to fit the market the right way.

You know how they say: there are no bad startups, there are too few pivots.

Word of mouth

Proficonf has very recently joined the world tech community. Still thanks to the recent launches Proficonf is already picking up quite some buzz among tech industry professionals as well as positive reviews from our users.

Proficonf is a proud holder of Most Liked Product of the Day at Betalist on February 18, 2019.

We’re also lucky to be able to boast a successful Product Hunt Launch with #1 Product of the Day rank on February 25, 2019.


It is an entirely new video conferencing platform that allows hosting video conferences without any downloads or installations.

Proficonf allows for sharing and playing various format files within a video conference without opening apps or new tabs. Having the capacity to get up to 250 participants – it works in your web browser. It includes high-quality real-time video and audio.

It is also combined with video recording and collaboration features such as:

  • HD video quality
  • connection adaptability
  • whiteboard
  • screen sharing
  • instant file sharing to participants’ cloud storages
  • built-in media player and file viewer
  • ability to assign roles within a conference (moderator, speaker, viewer).

Proficonf works perfectly and holds stability even in a poor connection.

Alexey’s piece of advice to aspiring start-uppers/Words of wisdom for those chasing the startup dream

My basic advice would be – steer clear of the startup mindset. Commit to the project as if it is your operating business, consider your risks, cut costs, think practical, plan business efficiency from day zero. This may seem boring and not as cool as joining the startup gang, spamming venture investors or traveling to the Silicon Valley. But it is life, folks. And you will have to face market laws sooner or later.

Do not dream of it. Live it.

How Anu Ramani Built Isoline, a Marketing Business That Specialises Storytelling For Tech And B2B Brands

Welcome to our founder lessons series.

After watching the PR industry change as a reaction to the decline of publications and increase in free online content, Anu Ramani launched her own marketing business, Isoline Communications, specialising in savvy storytelling for tech and B2B brands. Anu is actively growing her team and they have recently moved into a new office in London.

A brief summary of your startup

Isoline Communications provides content marketing services for technology and business-to-business companies. Our approach involves extensive research and immersion into our clients’ offerings and business – you won’t find superficial or half-hearted campaigns here! Using our industry knowledge and experience, we offer not only content development and marketing services but also a proactive, strategic marketing partnership for the long term.

Why and how it was started

I started the company in 2015 to fill a gap I saw in the market for specialised content marketing for the tech B2B and telecoms B2B sectors. In the face of transformational technological developments like blockchain and IoT, I saw an opportunity to share my knowledge and experience in an exciting and quickly growing sector of the industry. Since then we’ve been growing and expanding the company to meet the needs of our clients.

What has been the biggest success factors

So many details need to come together to create a successful business. There are a myriad of daily challenges when you are getting things up and running but then things start to flow. The biggest success factor I can pinpoint is differentiating your offer.

There are many PR firms who claim to do content marketing or digital marketing out there. There are also many generalist B2B marketing firms. But having a genuine specialisation in a particular sector has made clients aware of the value we provide, by understanding the needs of their industry and their specific needs within that industry.

The next factor, I would say is a relentless focus on excellence. In our case for example, we meet with the client and get a feel for the scope and details of our assignment, we research thoroughly, dig deep and brainstorm, then collaborate and co-create with a rigorous internal approval process, to deliver campaigns we are proud of.

We take pride in every piece of content we deliver. And lastly, I focused on creating a company that provides an inviting work environment that I am excited to go to each day – we provide flexible and remote working, and our physical office is collaborative, fun and dog-friendly.

What are the biggest challenges you have faced launching and running the company

I had formulated the idea for my company but dithered for ages wondering if I could actually make it happen. Starting out on your own you really need the confidence and self-belief to get the ball rolling. The most difficult aspect of business for me has always been administration.

I knew it was in my best interest to get help early on this so I could focus on growth. I think this is an important realisation, it’s necessary to have support in place from the beginning even if you think you should be able to handle everything on your own.

The next hurdle was getting the right talent onboard which is such a challenge even today because content marketing is not as scalable as PR or social marketing. 

One of the success factors that I mentioned previously was choosing my very specific niche, which also proved to be a challenge because it’s tremendously hard to find people who have that specific skill set. As we continue to grow, a large part of my job is finding new people that will add value to our team.

Which do you think is most important: the right market, the right product, or the right team?

The 3 Ps are all important you need the right mixture of place, product and people to reach your goals in any industry. In terms of place and product, in my case, I think we have been able to get interest because we have such a narrow focus of expertise and address a very specific market. But the flip side of that is that it’s tremendously challenging to find people who have the skill set we require. 

Final words for those chasing the start-up dream

Take small steps – focussing too much on the big picture things can be a bit daunting. If you break down everything that you need to do into manageable tasks, you’ll be able to focus on getting each done.

Focus on your strengths and hire the smartest people you can find to support you.  Ask for help – believe me, everyone needs help and advice when venturing out on their own.

Reach out to anyone trustworthy for advice and guidance: bosses, colleagues, clients, suppliers, they can be anyone. Don’t be afraid to change your mind –working and reworking an idea leads to the best results.

And lastly, push for excellence – creating your own company is not small job, it’s going to take everything you’ve got, but any job worth doing is worth doing well.