Dedicated virtual assistants for busy professionals

General Information
Software and Hardware
United States
In 2011
Business Failure
Business Outcome
Shut Down
By 2015
Cause of Failure
Mismanagement of Funds
Founders & Employees
Number of Founders
Name of Founders
Collin Vine, Erik Jensen, Maren Kate Donovan
Number of Employees
Between 101 And 250
Number of Funding Rounds
Total Funding Amount
Number of Investors

Zirtual was an online agency that provided services for companies. The firm essentially worked as a matchmaker between busy entrepreneurs with small companies with efficient and ready to work virtual assistants (VA). The company was quite successful and at its height employed over 400 people based in the U.S, from 39 States. The Zirtual Assistants (ZAs, as they were called) took care of assigned administrative tasks, from scheduling meetings, answering emails, making arrangements for travel but also did research and were recruited to build social engagement.

Cause of Failure

Zirtual was a successful
and highly on demand service. What brought the firm on the verge of bankruptcy
was its management and the high burn rate it had.

Scaling too soon, with 500 employees
on the payroll when the company has not yet celebrated its 5th anniversary,
usually gives way to an unsustainable business. Zirtual’s co-founder and CEO
had failed to calculate the stats and figures of its business, although she
states that it was the accounting firm they had contracted that gave them the
wrong numbers. When a supposedly agreed upon round of funds didn’t come
through, Zirtual shut down overnight. Within days of Zirtual closing, came news
that the CEO of the company Startups – a platform helping new entrepreneurs and small
businesses take off –  offered to
purchase Zirtual. The deal took place and Zirtual, with all of its assets, and
a percentage of its employees became the property of Startups.co.

Go on Reading