Built tools for sales organizations

General Information
In 2012
Business Failure
Business Outcome
Shut Down
By 2016
Cause of Failure
Lack of Focus
Founders & Employees
Number of Founders
Name of Founders
Alfred Beckman, Andreas Pålsson, Hampus Jakobsson, Mikael Tellhed
Number of Employees
Between 11 And 50
Number of Funding Rounds
Total Funding Amount
Number of Investors

Brisk was an online sales and marketing platform founded in 2012 with the aim to help salespeople predict and analyze sales. Brisk recommend actions salespeople could do to gain optimal results. Brisk acknowledged that there were a lot of signals around sales, in the customer relationship management (CRM), in the salesforce inbox, calendar, and online, but salespeople used little of it and ended up being rather random in their actions. Brisk was there to fill that gap and help the salesforce to use all the available signals and make calculated moves that would boost their sales as well as improve CRM.

Cause of Failure

Brisk company shut down in
2016. When they first launched they were getting too few customers so they
started to offer customization and flexibility which gained them happy and
paying customers but became costly for Brisk in the long term but they were
reluctant to make customers pay for the additional services (which by the way
they didn’t know the existence of) as they knew people expected apps to cost
but few dollars. So, they tried to push forward until their big break.

With flexibility came a
lack of focus, they didn’t know anymore who their customer persona was, what
problem where they exactly trying to solve? Permitting many product cases,
although not technically challenging, influenced the company to wind up having
an exceptionally unfocused advancement, onboarding, and deals.

Lastly one of the founders
wondered if the product had ever had a real market fit to begin with and if so,
they might have lacked the vision to bring about the needed solution for the
problem salespeople experienced.

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