Bookmarking website to save, organize and discover links

General Information
United States
In 2003
Business Failure
Business Outcome
Still Active
By 2017
Cause of Failure
Acquisition Flu
Founders & Employees
Number of Founders
Name of Founders
Joshua Schachter
Number of Employees
Between 51 And 100
Number of Funding Rounds
Total Funding Amount
No Data
Number of Investors

Delicious was a social bookmarking site that was founded in the year 2003 by Joshua Schachter and Peter Gadjokov. It was created to be different from other bookmarking platforms by enabling its users to store and share bookmarks. Delicious also let users access their saved bookmarks anywhere, anytime. It was free and allowed visitors to group links, save homepages, and work collaboratively with other users too. Delicious went on to become one of the most popular social bookmarking sites on the internet.

Cause of Failure

There are a few reasons
that slowly but inevitably caused the downfall of this once promising startup.

Delicious was a pretty
good site before it was sold to Yahoo! in 2007. Two years later, even the
founder regretted accepting the offer. Yahoo! Was already a giant back then and
Delicious and its team were a very small part of it which became largely
neglected. Launching the new version of the site after the acquisition was
supposed to take 6 months, but, instead, it dragged on and didn’t see the light
until two years later. The site was also buggy and there were frequent
technical problems.

By that time other
tools similar to Delicious were already dominating the sector, Pinterest,
Trello, Evernote, Pinboard, Pocket, were only some of them. Besides the
competitive factor, there is also to say that when Delicious was launched, it
was very useful in searching for information through bookmarks a user or other
registered people had already saved since Google was not as powerful as it
currently is. When search engines started crawling and indexing billion of
websites it became easier for people to find relevant content so the need for
what Delicious offered decreased over the years.

The site went from one
ownership to another until it was finally bought by its then competitor,
Pinboard, for a bargain.

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