India’s first curated food demand platform
Dazo was a food tech startup based in Bangalore which emerged as a “food on demand” company that partnered with few selected restaurants and took care of the food delivery logistics. Hungry customers could find and order their perfect meal within seconds of opening the app, according to the startup founders. Dazo (formerly TapCibo) achieved this by analyzing and saving users’ behavior, preferences and direct feedback. The startapp counterintuitive approach of only working with about 20 restaurants that offered different cuisines was based on the (true) assumption that hungry customers had no patience for going through dozens of restaurants menus and reviews. What they needed was the best food delivered within minutes for an affordable price, and this is exactly what Dazo was about.
Two of the main reasons
the company decided to shut shop were fierce competition and lack of funding.
investment is essential in the food-tech industry and Dazo started running low
very high competitivity in the sector led companies to slash their prices until
practically no company could make substantial revenue from the sector and the
cost of client acquisition actually increased. Needless to say, Dazo struggled
to find fundings and the company opted for ceasing its operations within a year
of their launch.
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